About me
Why is a strong brand identity important?
Your brand identity reflects who you are as a business. It should effectively communicate who you are and showcase your expertise in your field, reassuring your clients that they can rely on you for high quality service and experience.
My background
Founded in 2024 by Amy Goddard, GoddardCreatives was born from a New Year's resolution - to design with passion and deliver with precision.
My journey in design began in London after studying at The London College of Communication. My first role was with Keith Chapman in children’s television, where I worked on branding, packaging, and social media for shows like Fifi and the Flowertots and Roary the Racing Car.
I later moved into the beauty industry, joining Coty to design in-store displays for brands including Beckham, Lady Gaga, and Rimmel. From there, I transitioned to Point6, focusing on packaging design for Philips Avent.
A relocation to the countryside sparked a shift into the healthcare sector, where I specialised in accessibility and legibility for an older audience.
Now, with my children a little older, I am embracing new projects and collaborations, by launching GoddardCreatives to bring fresh, thoughtful design to a diverse range of clients. With a wealth of experience across industries, I am passionate about creating work that is both visually compelling and highly functional.
“Amy was a delight to work with during her time at Chapman Entertainment. Not only a talented designer, she loves doing what she does, always with a smile and always on time. Amy will go far and we will miss her loads.”
Keith Chapman, Creative Director at Chapman Entertainment